December10 , 2023

David Guetta Teams Up With Non-Alcoholic Spirits Brand to “Change the Way the World Drinks”



Even celebrity DJs like David Guetta know you do not want alcohol to have time.

Guetta, who’s recent off a pair of 2024 Grammy nominations, has introduced a partnership with main non-alcoholic spirits model Lyre’s to “change the best way the world drinks.” It’s the French producer’s first foray into the zero-proof spirits business as he goals to splinter the stigmas related to conscious consumption.

“There’s at all times that ‘cheers’ second at occasions,” Guetta stated in a press launch. “Many individuals suppose it’s unhealthy luck to cheers with water, however Lyre’s affords a non-alcoholic different that enables me to benefit from the second with a top quality drink, with out consuming alcohol.”

Guetta’s partnership aligns with the booming “sober curious” motion, the adopters of whom attempt to turn into extra conscious of their consuming habits to develop a more healthy relationship with alcohol and enhance their bodily and psychological well being.

According to a research by the U.S. authorities’s Substance Abuse and Mental Health Services Administration, almost 30 million Americans had an alcohol habit in 2021. And right now’s younger customers are reducing their alcohol consumption at a rising fee resulting from each financial and wellness issues, per Forbes.

The motion has additionally made its approach into the digital music business. A sober “detox” competition debuted in Colorado in 2021 and the organizers of Coachella not too long ago launched “Soberchella,” an alcohol-free tenting choice.

c/o Press

c/o Press

To rejoice their partnership with Guetta, the corporate is giving each buyer a complimentary bottle of Lyre’s Classico Grande once they buy any 700ml spirit through the Lyre’s on-line retailer from November 20-27, 2023.

“With David’s following worldwide, acting at prime nightclubs and festivals, I’m trying ahead to working collectively to introduce Lyre’s onto menus at venues globally,” added Lyre’s co-founder Carl Hartmann. “This will enable individuals to have better-for-you choices when they’re out watching their favourite artists carry out and at all times have the choice to really feel included.”

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