December11 , 2023

‘That Was A Mistake, The Teaser Wasn’t Well-Received’: Glen Powell And Sydney Sweeney’s Anyone But You Director Gets Real About The Reactions To The First Trailer



Will Gluck, the director of the forthcoming romantic comedy Anyone But You starring Glen Powell and Sydney Sweeney, says you must know just a few issues about his 2023 film launch, mainly: he is aware of he made a “mistake.” If you occurred to have seen the teaser trailer for Sweeney and Powell’s flick, you already know it was much less in step with romantic comedies and gave off extra of an erotic thriller vibe than meant. As a outcome, Gluck is able to get actual about everybody’s reactions.

The filmmaker, recognized for his work on hit comedies like Easy A and Friends with Benefits, took the blame for the lackluster reception of the teaser. Speaking with Entertainment Weekly, he candidly mentioned the sudden response and the missteps that led to the teaser falling wanting expectations. The veteran director revealed:

I blame myself. The teaser wasn’t effectively acquired and I put that utterly alone shoulders. We tried to get too cute with it. It is a giant enjoyable comedy, and in case you noticed that teaser with out the rest, you’d assume, ‘Is somebody going to get killed? Is this a thriller?’ That was a mistake on my half. I simply wished individuals to lean in and say, ‘What is that this?’

Indeed, individuals had been left questioning, “What is that this?” The preliminary preview was set in opposition to the edgy backdrop of WizTheMc’s “Death of Me” and featured seductive photographs of the leads. Needless to say, audiences had been left a bit confused.

Will Gluck acknowledged the essential function {that a} teaser performs in shaping viewers expectations. He expressed his want for viewers to be intrigued and excited concerning the movie, setting the stage for the hilarious and heartwarming expertise that the movie guarantees to ship. Unfortunately, the teaser fell wanting conveying the true essence of the film, resulting in a disconnect between the viewers’s expectations and the precise style of the manufacturing. As he places it:

People leaned in [to the teaser] and mentioned, ‘I’m not going to love this,’ which isn’t what the film is. The film is an edgy R-rated comedy with romance and farcical components. It’s massive music numbers and want achievement. You get to see sunny Australia in the midst of winter within the West. That’s what you are going to see within the trailer. So wipe that [teaser] out of your reminiscence.

The newest full-length trailer for Anyone But You dropped on Thursday and is undeniably extra in step with rom-coms. It deftly navigates the backstory of Bea (performed by Sydney Sweeney) and Ben (performed by Glenn Powell), unraveling the intriguing motive behind their fake romance – their shared historical past with mutual exes. Enhanced by a energetic Olivia Rodrigo-infused soundtrack, the trailer leans right into a extra playful and fewer severe tone. 

However, even the up to date piece did not escape a little bit of ribbing. The lead-in for it options some good-natured banter between the solid. Known for his hilarious, massive, and ridiculous schemes on Nathan For You, author/actor Nathan Fielder shot a promo with Emma Stone for his or her new present The Curse. And the advert seemingly playfully poked enjoyable on the awkwardness of the rom-com trailer lead-in. The jokes might proceed to fly till launch day, and it will be then that viewers can lastly feast their eyes on Will Gluck’s movie in its entirety and make up their very own thoughts concerning what style mildew it actually suits.

Anyone But You hits theaters on December 22. If it does not pique your curiosity, even after two very completely different trailers, take a look at Fielder and Stone’s The Curse on Showtime or with a Paramount+ subscription.